Infographic
From AI to Zero Waste: Your 2025 Guide to the Tours and Activities Industry
Dive into tomorrow’s travel landscape with our data-driven forecast.
Get ahead in the dynamic world of experiential travel. The Tourism Trends 2025 guide is a look into the future for tours and activities.
Based on insights from over 190 industry professionals across North America, Europe, and beyond, this comprehensive analysis reveals a sector in flux, presenting unique opportunities for North American operators to thrive.
What you’ll discover:
- Optimism reigns: Learn why over 60% of European businesses are eagerly anticipating 2025. This positive outlook can inspire North American operators to adopt a forward-thinking mindset, positioning themselves for growth amidst uncertainty.
- The digital revolution: Dive into the unstoppable shift toward online bookings. With 81% of operators leveraging booking systems, discover how you can enhance your operations to meet the evolving demands of today’s travellers.
- Sustainability takes center stage: Explore how eco-friendly practices are not just a trend, but a necessity. As customers increasingly seek sustainable experiences, understanding these shifts will help North American operators align their offerings with travellers’ expectations.
- AI’s growing influence: See how artificial intelligence is revolutionizing the industry, from optimizing customer service to personalizing marketing efforts. Embracing these technologies now can set your business apart in a competitive market.
- Local vs. global: Uncover effective strategies for balancing mass tourism with fostering loyalty among local customers. By learning from European successes, North American providers can cultivate deeper connections within their communities.
- Distribution dilemmas: Navigate the complex landscape of direct bookings versus OTAs in the post-pandemic environment. Insights from European operators can guide your strategy, ensuring you maximize both reach and revenue.
Why this matters to you:
Whether you’re a tour operator, activity provider, or DMO/DMC, our research covers the entire spectrum of the leisure industry. From small businesses serving under 1,000 guests annually to large enterprises hosting over 100,000, we’ve captured perspectives that matter to you:
- Arm Yourself with Data-Driven Insights that empower you to outperform competitors and make informed decisions.
- Align Your 2025 Strategy with emerging global trends that will shape the future of tourism in North America.
- Explore Cutting-Edge Technologies that are transforming the industry, ensuring you remain at the forefront of innovation.
- Understand What Tomorrow’s Travelers Want based on valuable insights from international operators, helping you tailor your offerings to attract and retain customers.
The future is now
Don’t let the future catch you off guard. Download our Tourism Trends 2025 infographic today and turn industry shifts into a powerful competitive advantage for your business.